By John W. Payne (auth.), George Wright (eds.)
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Additional resources for Behavioral Decision Making
K. ). Handbook of learning and cognitive processes (Vol. 5). Hillsdale, NJ: Erlbaum. Coombs. C. H. (1975). Portfolio theory and the measurement of risk. In M. F. Kaplan & S. ). Human judgment and decision processes. New York: Academic Press. Coombs. C. , & Lehner, P. E. (198 I). Evaluation of two alternative models for a theory of risk: I. Are moments of distributions useful in assessing risk? Journal of Experimental Psychology: Human Perception and Performance. 7. 1110-1123. Coombs, C. , Bezembinder, T.
1980). Additivity and expected utility in risky mutianribute preferences. Journal of Mathematical Psychology, 21, 66-82. Williams, C. A. (1966). Attitudes toward speculative risks as an indicator of attitudes toward pure risks. Journal of Risk and Insurance, 33, 577-586. Wright. P. (1974). The harassed decision maker: Time pressures, distraction, and the use of evidence. Journal of Applied Psychology, 59, 555-561. , & Weitz. B. (1977). Time horizon effects on product evaluation strategies. Journal of Marketing Research, 14, 429-443.
Problem 1 (N= 152). S. is preparing for the outbreak of an unusual Asian disease, which is expected to kill 600 people. Two alternative programs to combat the disease have been proposed. Assume that the exact scientific estimate of the consequences of the programs are as follows: If Program A is adopted, 200 people will be saved (72 %). If Program B is adopted, there is a one-third probability that 600 people will be saved, and two-thirds probability that no people will be saved (28 %). Which of the two programs would you favor?
Behavioral Decision Making by John W. Payne (auth.), George Wright (eds.)