Read e-book online All the Right Moves: A Guide to Crafting Breakthrough PDF

By Constantinos Markides

ISBN-10: 0875848338

ISBN-13: 9780875848334

Show description

Read Online or Download All the Right Moves: A Guide to Crafting Breakthrough Strategy PDF

Best strategy books

Strategy and Tactics of Pricing, The (5th Edition) - download pdf or read online

A accomplished and useful, step by step advisor to pricing research and process improvement. the tactic and strategies of Pricing indicates readers tips to deal with markets strategically–rather than just calculate pricing in line with product and profit–in order to enhance their competitiveness and the profitability in their bargains.

Get Chassin’s Operative Strategy in Esophageal Surgery PDF

Chassin’s Operative concepts in Esophageal surgical procedure bargains the reader a succinct assessment of surgical options for issues of the esophagus. Spanning from well-established legacy approaches to the main updated minimally invasive ways for GERD, this brilliantly illustrated atlas solely provides the theoretical foundation of the operations in addition to the innovations required to lead away from universal pitfalls.

Get Counting Civilian Casualties: An Introduction to Recording PDF

A well-liked fantasy emerged within the overdue Nineteen Nineties: in 1900, wars killed one civilian for each 8 infantrymen, whereas modern wars have been killing 8 civilians for each one soldier. The neat reversal of numbers used to be memorable, and educational guides and UN files usually brought up it. The extra it used to be pointed out, the extra relied on it grew to become.

Extra resources for All the Right Moves: A Guide to Crafting Breakthrough Strategy

Example text

Traditionally, companies have defined their business according to the product they were selling. Thus, Ford was in the car business, Boeing was in the airplane business, and Philip Morris was in the cigarette business. " Levitt argued that a business that is defined by its product is too narrowly defined. He championed the notion that a company should define its business according to the customer function it is trying to fulfill. Levitt emphasized the importance of customers and encouraged companies to identify the underlying functionality of their products.

3. Because no position remains unique forever, established competitors must continually strive to discover new strategic positions in their business. If they don't do it, somebody else will. ) 4. Unfortunately, most established competitors are not good at seeking, let alone actually discovering, such new positions. Even though their success today can be traced back to an earlier decision to create a unique strategic position for themselves, they now expend little energy on such efforts. Instead, they spend most of their time trying to improve the position they already have.

Thus, even though all three competitors appeared to be in the same business, they were really operating under the influence of different definitions. Notice that I am not saying that one definition is better than the others; all three are feasible. The question is, what should Pegasus do given its adopted definition and the fact that it was losing market share? Pegasus could of course have decided to change its business definition and adopt one of the others on offer. ) However, the fact that other companies are playing the game in a certain way and winning does not mean that every company should play the game that way.

Download PDF sample

All the Right Moves: A Guide to Crafting Breakthrough Strategy by Constantinos Markides

by John

Rated 4.77 of 5 – based on 24 votes