By Richard Andrews
A idea of latest Rhetoric describes, explains, and argues the overarching thought of latest rhetoric. This present view of rhetoric brings jointly subject matters within the conversation arts, together with political literary feedback; bi- and multi-lingualism; multimodality; framing as a creative and sociological equipment for composition and interpretation; literacy within the electronic age; and the department among fiction and ‘non-fiction’ in language/literature experiences. Chapters discover the consequences of rhetoric for specific facets of the sector. Discussions in the course of the ebook offer illustrations that floor the cloth in practice.
As an overarching concept within the verbal exchange arts, rhetoric is classy as a theoretical answer and straightforward as a realistic one. It asks such questions as who's speaking/writing/composing? to whom? why? what's being conveyed? and the way is it being conveyed?
Acknowledging the lack of modern works addressing the speculation of rhetoric, this e-book goals to fill the present theoretical hole and even as circulation the sector of language/literature stories ahead into new territory. It offers the keynote theoretical consultant for a new release of academics, instructor educators and researchers within the fields of English as a subject matter; English as a moment, international or extra language; and language learn typically.
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Extra resources for A Theory of Contemporary Rhetoric
27 of rhetoric that is light on apparatus but strong in structure, relevant to everyday and cultural interaction (production and reception), and fit for purpose. The aim of the present book, then, is to design a theory that does not construct its own edifice of theory through terminology and classification, but is grounded, useable, “elegant,” and ultimately disposable. The analogy is with the field of light structural engineering, which specializes in temporary structures. Why are we eschewing the chance to build a more comprehensive model of rhetoric of the kind posited by Prior et al.
Where the conception of a cultural-historical conception does bear upon rhetoric, and where it is hard to exclude a particular perspective from those listed previously as “outside” rhetoric, it is with regard to the economics of attention and the close association of that concept with learning. The economics of attention means the use of, and choices from, the limited resources of attention that any one person has during a day, week, or any length of time (ultimately, a lifetime). Attention means the degree of conscious concentration that is used in response to any situation—from flickering and marginal consciousness at one end of the spectrum to the deep or high (according to the metaphorical take) concentration that is deployed in an act of artistic, sporting, intellectual, spiritual, and/or personal engagement.
The advantage of the two-way depiction, with the notion of “what is happening” as the basis of the relationship, is not only that various elements of Moffett’s emerging theory are brought together, but also that the pattern as a whole, at the whole-text or whole-discourse level at which it operates, is revealed as rhetorical in the positive sense. We must assume a dimension in which the audience is present in every engagement, whether manifested in other people or in terms of an interior dialogue.
A Theory of Contemporary Rhetoric by Richard Andrews